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and has been with the company since 1981 where he has served as a consultant providing analysis to most of the leading hardware and software vendors in the industry. Bajarin is the President of Creative Strategies, Inc. Tim Bajarin is recognized as one of the leading industry consultants, analysts and futurists, covering the field of personal computers and consumer technology. That would make it an absolute game-changer. However, I don’t expect Apple to stop trying to get live local channels added to its lineup. The move makes Apple TV one of the most powerful over-the-top external options for those wishing to get rid of cable. This method is especially popular with the millennial crowd, many of whom have abandoned cable, or never had it to begin with.Īdding Sling TV to Apple TV is a major next step for Apple since it adds over a dozen live TV channels along with 1,300 on demand channels and 6,000-plus apps. So far it has struck out on gaining access to these stations.įor cord cutters, there is a simple workaround to this problem: Using an Apple TV or similar device in conjunction with an over-the-air antenna. Apple, along with the other “over-the-top” services, has been trying to negotiate to gain access to local content for years. Today, the cable companies pretty much have a lock on live local channels and make it a key part of their offerings.
To be fair, Sling TV is offered on other devices such as Roku, Amazon Fire, Chromecast and Android TV too, but you do not have Apple’s large offering of apps and the 1,300 channels that are delivered on Apple TV.įor Apple TV to displace a cable box completely, it must also provide local content. But with Sling TV, customers now also get access to many live TV stations, exactly as they are delivered via a cable service, but over the Internet instead. Most of the offerings or channels on Apple TV are video-on-demand. Sling TV is now on the latest Apple TV, providing live over-the-top channels like ESPN, CNN, and The Disney Channel for $20/month and up. Thanks to a partnership with Sling TV, Apple is a step closer to making this a reality. More importantly to users would be the delivery of unbundled services that would also give them hundreds of new choices in channels well beyond what the cable companies can offer today, along with thousands of TV-based apps.īut the real power in making Apple TV a cable box buster will only be evident when Apple is able to deliver live and local television.
If you look closely at Jobs’ comments and things Apple has said about Apple TV, it is hard to miss an underlying theme: Replacing your cable box. After it opened Apple TV to developers, thousands of new apps have made it one of the most powerful external TV boxes on the market. Apple keeps adding new video channels each month. At last week’s WWDC conference, Apple executives said that there are now 1,300 video channels, 650,000 movies and TV episodes on demand and 6,000 native apps on Apple TV. Apple CEO Tim Cook and Senior Vice President Eddie Cue have emphasized that apps are key to Apple TV’s future.